It’s All About Engagement!
The Fletcher Group maintains an active and consistent social media presence by regularly posting up-to-date and visually appealing content on Facebook and LinkedIn as well as YouTube. These efforts have been instrumental in raising awareness and engaging support as we work to expand the quality and capacity of evidence-based recovery housing and associated services.
Facebook—Building Community One Story at a Time
Facebook is the most dominant social media platform for a simple reason: it’s the ideal space for people to interact, share experiences, and build a sense of belonging. In a conversational and approachable tone, Our Facebook Page delivers engaging stories, updates, and personal tales that encourage interaction while creating a sense of connection, trust, and community.
LinkedIn—Our Home for Professional Networking
Conversely, we use Our LinkedIn Page to share thought leadership content with industry experts, professionals, and potential partners. As the best space for showcasing career skills and experience, LinkedIn allows us to highlight news and activities such as industry trends, recovery-related innovations, and recent research, including our own.
Check Out Our New Facebook and LinkedIn Pages!
If you’re already following the above social media sites, we’ve got big news: On New Year’s Day we launched two new sites to highlight our HRSA-supported work as an RCORP Rural Center of Excellence on SUD Recovery.
Our New RCORP Facebook Page is dedicated to the work we do as a HRSA-funded Rural Center of Excellence on SUD Recovery. “We’re extremely honored,” says Fletcher Group Founder and Chief Medical Officer Dr. Ernie Fletcher. “This grant gives us the resources to expand the full spectrum of evidenced-based recovery housing, including the highly successful Recovery Kentucky model.”
Our New RCORP LinkedIn Page enables us to network and ally with professionals who may be interested in supporting or partnering with us. Use this page to monitor our efforts as we identify, translate, disseminate, and implement evidence-based programs and best practices to help rural communities prevent and treat SUDs.
What Are You Doing To Make a Change?
Dr. Ernie Fletcher’s “Public Figure” Facebook Page highlights our founder’s continuing efforts to extend nationwide the highly successful Recovery Kentucky housing model he launched when governor of Kentucky. Look here for regular postings about the company he co-founded with his wife Glenna in 2019 and our ongoing work to expand the quality and capacity of recovery housing and associated services.
YouTube—We’re There, Too (And in a Big Way!)
YouTube has over two billion active users and reaches more 18- to 49-year-olds than any cable TV network in America. There’s an additional reason why it’s become an essential communication tool for nonprofits like ours: people are twice as likely to share a video as any other type of online content.
The Fletcher Group YouTube Channel takes full advantage of YouTube’s reach and storytelling power with an attractively customized channel layout that organizes videos and playlists for easy, user-friendly access.
Since February of 2020 we’ve created over 60 craft videos that have recorded 33,810 views, 4,867 watch hours, and 548,696 impressions, all of which helps people better understand our cause, our programs, and our best-practice expertise while maximizing our engagement with a steadily growing audience.
You must be logged in to post a comment.